Cibes Lift Group, Europe’s leading manufacturer of low-speed lifts for public and private environments, has appointed experienced accessibility industry professional, David Harrison, to the role of Group Marketing Director.
Over the last decade, Cibes Lift Group has evolved from a local Swedish company to an international group with more than 600 employees in 15 countries and distributors in over 50 countries. Geographical expansion has been intense in recent years with the establishment of sales offices and subsidiaries in Asia, Europe and the Middle East.
David joined Cibes in September from accessibility and patient handling equipment manufacturer Handicare, where he worked for a total of 16 years. At the time of departure, David was Sales and Marketing Director, responsible for UK direct sales of stairlifts, accessible bathrooms and homelifts.
In the newly created role at Cibes, David is responsible for leading the company’s marketing and lead generation strategy to deliver enhanced profitable growth in line with the company’s ambitions to rapidly expand its global footprint.
“I’m really looking forward to supporting the teams in different countries and exploring the many opportunities for increasing Cibes’ share of the residential and public markets which are currently experiencing rapid growth. Now is an exciting time to develop our offer and services further, raising the profile of our brand, nurturing key relationships and sharing best practices to benefit our partners and subsidiaries,” says David.
Cibes Lift Group Sales & Marketing Vice President, Chris Roggeband added: “David brings a wealth of experience and I’m delighted to welcome him to Cibes’ management team. We have seen a steady increase in demand for our offering and David’s in-depth understanding of the accessibility market combined with his wide experience of lead generation and development makes him the perfect person to drive our expansion through enhanced marketing campaigns at a strategic level.”
About Cibes Group
Cibes Lift Group develops, manufactures and sells a wide range of vertical platform lifts, cabin lifts and stairlifts for public and private environments. The lifts are designed and manufactured in Sweden and distributed worldwide. Direct sales are supplemented by sales through an extensive network of distributors in over 50 countries. Cibes Lift Group is headquartered in Gävle, Sweden, and has roughly 600 employees worldwide. In 2018, company sales exceeded 100 million €. Product brands are: Cibes Lifts and Kalea Lifts. Cibes Lift Group is a founder member of the European Platform and Stairlift Association (EPSA). For more information, please visit: https://www.cibeslift.com
